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Analytical tools for marketing data analysis

    Assignment Instructions

    Assignment ID: FG133136271

    RBP020L081 Data and Analytics for Marketers

    Learning Outcome 1: Understand the scope, value and nature of data and data-driven marketing
    Learning Outcome 2: Critically analyse the major issues in collecting, managing, storing and processing data when conducting data-driven marketing activities
    Learning Outcome 3: Critically evaluate key analytical tools for marketing data analysis to investigate their impacts on marketing decision making
    Learning Outcome 4: Critically analyse how marketers develop big data analytics capabilities to improve their decision making processes and ensure business’s success

    In this assessment, you will need to:

    – Provide a plan for the individual report :You should give an outline of the report (e.g headings and sections you may use, examples of relevant journal articles).
    – The purpose is to check you understand the assessment requirements and are making progress. You will receive feedback to use in completing the summative submission.

    Attachment:- Data and Analytics for Marketers.rar

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