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Describe 3 trends in the marketing environment

    Assignment Instructions

    Step 1: Select an advertisement.

    Step 2: Answer the questions.

    Step 3: Submit a copy of your advertisement to the dropbox or include the URL in your written submission with the answers. Your file should be no longer than 3 pages or 5000 words and should be submitted in PDF format. 1. For the brand/product/service in the advertisement, briefly describe the marketing mix (4Ps). LO1

    2. Describe 3 trends in the marketing environment that the brand/product/service has responded to effectively. LO2

    3. Consider the factors influencing consumer behaviour (Figure 3-3). List and explain any six factors that may influence buyer behaviour for the brand/product/service in your advertisement. LO3

    4. The company has decided to complete marketing research to expand their product line. a. They have asked you to recommend secondary sources for research. Find 2 reliable sources and explain why you selected the sources. Provide a link to the sources. b. Once the company has explored the secondary sources, they decide they need to conduct


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