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Designing a data-driven entertainment service

    Assignment Instructions

    Assignment ID: FG133134346

    SIT216 Usability evaluation report

    Analysis of digital system should contain persona of the consumers of the digital system and also description and evaluation of digital system.

    Designing a data-driven entertainment service for cinema-going

    Aim

    Using the guidelines/principles you presented in Assessment 1, evaluate a related digital system taking into account both its appearance (interface design) and design in relation to supporting the target user/user group.

    Create a user persona to assist in your critique.

    Requirements: From the design guidelines/principles presented in Assessment 1, you are required to perform your own usability evaluation on a related digital system. Your evaluation should also consider user needs by creating a user persona.

    Assessment Summary

    The purpose of the second assessment task is to perform, and report on a usability evaluation using a digital system that aligns with the focus of your usability principles/guidelines in the first assessment task. The evaluation should also consider user needs by creating a user persona. The critique will describe the interface, present areas that have high usability areas with design concerns. Some low-fidelity designs will demonstrate suggested fixes or improvements based upon your findings, or your own ideas given your understanding of usability. These changes can refer to specific aspects of the interface, re-designing specific functionality/tasks, or a combination of both.

    Your Digital System
    The digital system that you will use needs to align with the focus of your guidelines/principles presented and justified in the first assessment task. Students who do not use a system related to their first assessment task risk receiving no marks for this assessment. For example, website usability guidelines and principles require you to choose a website (maybe one fitting a particular genre, eg online shopping). If you are determined to choose a different digital system that does not match the work you have completed in Assessment 1, then you need to seek approval from the Unit Chair before starting given your evaluation criteria will be incomplete/missing. For students who have not completed the first assessment task, you will need to research, understand, and apply usability guidelines and principles to a related digital system. Questions or concerns over digital systems can be asked in the Assessment 2 Questions discussion topic.

    Analysis and Evaluation of the Digital System
    There are two main tasks associated with this assessment. Firstly, you need to

    complete a usability analysis of your digital system (likely to be a website/web app, software program, mobile app or game) and write a commentary on the best and worst parts of the interface. Secondly, you are required to present examples of fixed, improved or new interfaces in response to some of the findings of your evaluation.

    These interfaces will show the visual design and can show specific functionality relevant to your digital system from your understanding of task analysis.

    Analysis of the Digital System

    1. Users (humans)

    Describe the characteristics of a typical user of your digital system. The characteristics of a user refer to what they need to use the digital system for. What are the main tasks/goals that users need to perform with this digital system? Users (humans) interact with digital systems via the interface. This should be written as a user persona.

    2. Digital system description & usability evaluation

    Provide a brief description of the digital system including the number of ‘zones’ used (specific sections), the purpose of each zone, and the general ‘look’ of the digital system’s interface.

    Using your principles/guidelines from Assessment 1, evaluate and report on the usability of your digital system’s interface.

    When assessing the usability of the interface, also consider aspects such as visibility, affordance, layout, consistency, learnability, and aesthetics among others.
    Write a short opinion about the overall usability of your interface.

    Suggested Interface Design Changes

    Review your usability evaluation findings and determine parts of your chosen digital system that require some re-designing to be more aligned with your guidelines/principles. You can focus on specific aspects of the system, re-designing specific functions/tasks/task sequences, or a combination of both – separate/individual screens and functions. Your ideas can also attempt to solve deficiencies in the system based upon your understanding of usability that may not have been fully covered in the evaluation given the guidelines/principles used.

    To illustrate the design changes, these should be low-fidelity, however, the interface and changes you make must be clear. For example, scanned hand-drawn sketches, or electronic using a stylus (Apple Pencil/Microsoft Pen), or using a design/prototyping application like Adobe XD or Figma. If you are using an application, ensure your work remains low-fidelity as Assessment 3 in your group is the opportunity/expectation for high-fidelity design.

    Create and present 3-4 interface design changes. If you are re-designing some functionality, each function will be counted as one change.
    For each suggested change, briefly re-state problem/issue and how your re-design addresses and solves the issues or flaws in the current design. You can refer to your user persona as part of your explanation/argument.

    Report Content Requirements
    You are to present your work as a usability evaluation report. This report will contain a number of sections including, but not restricted to:

    an introduction that briefly includes and defines usability, usability testing (the method/s) and the role of evaluation with reference to the type of digital system you are evaluating
    a description of typical users of the system and their needs as a user persona
    sample screens and an analysis of the usability (screenshots or photos) the re-designing of 3-4 sections or aspects of your digital system
    a conclusion providing a summation of the overall usability of the interface and the proposed changes
    a list of references

    Attachment:- Usability evaluation report.rar

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