Assignment Detail


Develop a crisis communication plan

    Assignment Instructions

    Assignment ID: FG133135261

    Develop a crisis communication plan for the scenario that includes:

    Crisis communication team members with contact information

    Designated spokesperson – decide what actions to take, carry out those actions and offer expertise or education in the relevant areas.

    Meeting place/location

    Media plan with procedures

    A customer reported finding a severed human fingertip in soup purchased from Fast Food Restaurants, Inc. The soup and sandwich package was purchased at a Fast Food Restaurant as a take-out order. Your company has several quality controls in place to prevent accidents like this. Local law enforcement is investigating. The customer has taken pictures and posted them all over the Web, and made both libelous and slanderous comments against your company in media interviews and blogs. The customer has never been an employee of Fast Food Restaurants or its affiliates. You represent Fast Food Restaurants, Inc.

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