Assignment Detail

Assignment ID: FG133232469

As the Managing Director (MD) of ASAI, Michael King was greatly keen to know about the people’s habit or conviction to apply hand sanitizer and other skin care products in the wake of Influenza Like Flu Infection (ILFI) pandemic. The spread of ILFI virus has caused lots of panic in various countries affecting various strata of society in general. The level of action orientedness with serious disposition in decision making very much depend on the knowledge, attitude and perception in taking the various measures voluntarily. The various steps that are expected of people when facing such health devastating pandemic are: (i) acquiring sufficient knowledge on the spread of ILFI disease, (ii) information search on various types of skin health precautionary measures, (iii) cost of skincare treatments on continuous basis, and (iv) the awareness of availability of skincare product and services to buy and consume.

Being the MD of an organization in the skincare business environment, Michael King has taken the initiative to practice ethical responsibility to “coach” the people and promote the usage of skincare products as one of the protective methods. By doing so not only will ASAI be able to show its concern for the well-being of public’s skin health, and have a better presence in the market, it will also be able to increase its skincare products sales.

Michael King’s thoughts was focused on the need to understand how the different factors would be important to the purchase of skincare products and then do the appropriate to market these skincare to increase revenues in the immediate future.

Question 

Michael King have appointed you as the Customer Research Officer for further investigation into the problems he is facing. You are required to:

a. Develop a research framework by explaining FOUR independent variables and ONE dependent variable. You should discuss with the aid of a diagram.

b. Provide ONE assumption and ONE limitation that you would face in your research work.

c. Develop four alternate hypotheses for testing correlation between the independent and dependent variables.