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Downsides of over saturating the market

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    Assignment ID: FG133134429

    1. As asked in the introduction, are these simply cases of ‘buyer beware’ where the potential franchisee should do proper due diligence?

    2. What are the benefits and risks for a franchisor of being involved in these activities and arrangements?

    3. Most successful franchise systems tend to keep growing by expanding outlet numbers. What are the downsides of over- saturating the market with their offerings?

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