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Existing corporate and social media online presence

    Assignment Instructions

    Assignment ID: FG133232701

    Pomegranate Inc., already known as an electronics brand (but not for mobile phones), with an existing corporate and social media online presence, is launching a new brand of mobile phones. The target is high-income men and women, aged 34-45, who are digitally savvy and consume a mix of media types, from TV and radio to social media and online. The company is focused on achieving the following advertising objectives:

    Build brand awareness from 0% to 25% in one year among individuals 34-45 who buy mobile phones.

    Build brand consideration from 0% to 5% in one year among individuals 34-45 who buy mobile phones.

    What would the corresponding media objective(s) be?

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