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Events, Conferences and Exhibitions

Aim and purpose

This unit will develop learners’ understanding of different types of conferences, exhibitions and events, and of how this industry is intrinsically linked to travel and tourism. They will learn about the different types of venues utilised and will respond to a client brief by proposing and costing an event, conference or exhibition.

Learning outcomes

On completion of this unit a learner should:

1 Understand the event, conference and exhibitions environment in the UK

2 Understand types of venues utilised for events, conferences and exhibitions

3 Be able to propose and cost events, conferences and exhibitions.

Assessment

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit.

P1 describe the event, conference and exhibitions environment in the UK

P2 explain the intrinsic links between the event, conference and exhibitions  environment and the UK travel and tourism sector

P3 explain the appropriateness of different types of venues for events, conferences and exhibitions

P4 produce proposals for an event, conference or exhibition to meet a given brief.

P5 prepare costings for an event, conference or exhibition for a given brief.

M1 explain how trends affect the event, conference and exhibitions environment

M2 explain how the proposals and costings meet the brief.

D1 assess growth potential of the event, conference and exhibitions environment.