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Explain the business strategy

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    Assignment ID: FG133134421

    Company X is a German clothing manufacturer that does not export its production. After Brad Pitt was photographed wearing X’s products at the Grammy awards, its products have become sought after by consumers all over the world. Recent behavioral research has presented solid evidence that consumers are willing to pay more for clothes from brands that are able to relate in some way to local cultures. If you were the CEO of Company X what business strategy would you choose to expand internationally? Justify your answer based in the content of the course.

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