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How m-commerce can expand reach of e-commerce

    Assignment Instructions

    Assignment ID: FG133134339

    Discussion

    First describe how m-commerce can expand the reach of e-commerce. Then, imagine you work for a fashion retailer and are in charge of a new mobile advertising campaign designed to generate sales for a new clothing line. Explain how you would use m-commerce concepts and elements of e-commerce to meet your objective.

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