Expert Help >> Business Management
A superior example of a company vision that is short, specific, memorable, clearly articulated, and forward-looking is
- Hilton Hotel’s vision “to fill the earth with light and the warmth of hospitality.”
- Google’s vision “to organize the world’s information and make it universally accessible and useful.”
- Whole Foods’ vision “to be a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market.”
- Nike’s vision “to create products, services and experiences for today’s athlete while solving problems for the next generation.”
- Keurig’s vision “to become the world’s leading personal beverage systems company.”