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Leveraging search technologies

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    Assignment ID: FG133134400

    Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.

    Research an organization located in the Kingdom Saudi Arabia and discuss the following:

    – What type of search engine technology is the company using?

    – Discuss the benefits the company is gaining from using that technology.

    – What sort of metrics does the company use to measure the success of the utilized search engine technology?

    – What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?

    Attachment:- Information Technology for Management.rar

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