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Lululemon athletica strategy in 2020

    Assignment Instructions

    Assignment ID: FG133136105

    Complete a case study of Lululemon (Case 7: Lululemon Athletica’s Strategy in 2020: IS the recent growth in retail stores, revenues, and profitability sustainable?).

    You will find the case in the case section of the reading: Crafting and Executing Strategy, The quest for Competitive Advantage, 23rd Edition ISBN 978-1-265-02824-4.

    A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consult asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.

    Deliverables for Case Study: Matrices Assignment

    1. Existing mission, objectives, and strategies.

    2. A new mission statement (include the number of the component in parenthesis before addressing that component). Great mission statements address these 9 components:

    -Customers: Who are the firm’s customers?

    -Products or services: What are the firm’s major products or services?

    -Markets: Geographically, where does the firm compete?

    -Technology: Is the firm technologically current?

    -Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

    -Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

    -Self-concept: What is the firm’s distinctive competence or major competitive advantage?

    -Concern for public image: Is the firm responsive to social, community, and environmental concerns?

    -Concern for employees: Are employees a valuable asset of the firm?

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