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Marketing and customer analysis

    Assignment Instructions

    Assignment ID: FG133134341

    Marketing and Customer Analysis

    Using the product, service, or business idea that you developed in the your business plan from the W3 Assignment, evaluate the factors important in conducting a detailed marketing and customer analysis, including:

    Market potential

    Evidence of customer interest

    Relevant buying motives and customer requirements

    Present and potential competitors and overall competitive intensity

    Short- and long-term market influences

    Market changes presently taking place

    External regulations

    Market history and traditions

    Present and potential obstacles facing the market

    Market gaps to be filled

    Opportunities for partnerships with other firms in the industry

    Evaluated the most viable market position for your new product, service, or business.

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