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Porter generic competitive strategies framework

    Assignment Instructions

    Assignment ID: FG133136015

    Analyse Unilever’s business strategy using Porter’s Generic Competitive Strategies framework. Use the data and information from the case study, corporate website, and the latest annual report.

    Critically evaluate Porter’s Generic Competitive Strategies framework by identifying its advantages and limitations, and then develop three recommendations on how its limitations might be overcome. Use academic sources to support your arguments.

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