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Prepare a business-to-business marketing plan

    Assignment Instructions

    Assignment Help >> Marketing Management

    Business Marketing Assignment – Market Plan
    Unit Learning Outcomes –

    • Describe business-to-business and business-to-government marketing.
    • Identify and discuss the linkages, roles, and co-ordination of business-to–business marketing.
    • Describe, evaluate, and discuss the management of business-to-business relationships in business markets.
    • Develop appropriate objectives and strategies for success in business markets.

    Graduate Learning Outcomes –

    • Discipline-specific knowledge and capabilities: appropriate to the level of study related to a discipline or profession.
    • Communication: using oral, written and interpersonal communication to inform, motivate and effect change.
    • Digital literacy: using technologies to find, use and disseminate information.
    • Critical thinking: evaluating information using critical and analytical thinking and judgment.

    You must prepare a business-to-business marketing plan based on your preceding market analysis. You are required to propose a marketing plan explaining and justifying how APMC will establish and maintain a long-term business presence in the product market for the country you selected. You are required to submit a plan that secures the greatest number of sales within the country with the greatest long-term profitability. APMC has committed substantial funds to this venture.
    You need to develop a marketing strategy for the targets you recommended in your market analysis. Your plan will focus on the main components of a targeted marketing strategy – product (Chapters 7 and 8), distribution (Chapter 10), promotion (Chapter 13), and pricing (Chapter 12). You need to apply your understanding of the concepts and processes from business marketing and integrate this knowledge into your marketing plan. Make sure your market plan is consistent with the type of buying and selling conducted in these markets and the type of organizational buying and selling behavior conducted in business-to business markets (from Chapters 1, 2, and 3). You also need to address marketing performance measurement (Chapter 14) for each of the four targeted marketing strategy areas.
    Do not repeat concepts from the textbook, apply them to the problem. Developing your targeted marketing strategy requires you to make product, distribution, promotion, and pricing decisions. You should explain and justify your decisions clearly and make a sound set of recommendations.
    Your market plan should address the main target market strategy decision areas, as listed below.
    You need to consider and justify if developing a strong brand is appropriate. Your report should also address how you will create value for customers, how APMC will position their offering, how APMC will manage customer experiences across the lifecycle, and how APMC will manage customer service. This section of your report should outline some main product performance measures you consider relevant to your plan.
    You need to design and justify a channel of distribution for APMC. This section of your report should outline some main channel performance measures you consider relevant to your plan.
    IMC and Personal Selling
    This part of your target market strategy should outline an integrated marketing communications plan. It should also include how the sales force will be organized and how the selling effort will be deployed. This section of your report should outline some main promotional performance measures you consider relevant to your plan.
    Part of the target marketing strategy will apply the main components of the price-setting process, provide consideration of value-based pricing and pricing strategies, and set prices. This section of your report should outline some main pricing performance measures you consider relevant to your plan.
    As noted previously, each section of your report should outline some main performance measures you consider relevant to your plan. This section should provide some main overall performance measures for the plan.
    Your recommendations should be 1 page and not more than 500 words.

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