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Virgin mobile usa-pricing for the very first time

    Assignment Instructions

    Assignment ID: FG133232774

    Read over the case  Virgin Mobile USA: Pricing for the Very First Time  HARVARD CASE STUDY; GAIL MCGOVERN

    Need to make a reflection 

    Consider and utilize the following questions in your reflection:

    • Does this business make sense?
    • How can Virgin Mobile enter a crowded space profitably?
    • What decisions can Virgin Mobile make to offer a better product for the target segment?
    • What are the risks that you must mitigate for the target segment?
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