Analyze nestle csr initiative plan focuses on society issues
This is a CSR project, and choose to nestle as our company Note: Please give answer on mentioned words (must add intext citation) and required
What might be wrong with approach
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Question
Imagine that I am the marketing manager for a U.S. food product company that is considering entering the Indian market. My CEO believes the advertising message that has been effective in the United States will be suffice in India. Also, my CEO also believes that the distribution in India is similar to the US. Based on the information from chapter 18, what might be wrong with this approach? why?
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