Analyze nestle csr initiative plan focuses on society issues
This is a CSR project, and choose to nestle as our company Note: Please give answer on mentioned words (must add intext citation) and required
Case-rapid city chamber of commerce
Assignment Instructions
Assignment ID: FG133051081
The Rapid City Chamber of Commerce periodically sponsors public service seminars and programs which are open to the public. Currently, promotional plans are under way for this year’s program. Advertising alternatives include television, radio, and newspaper. Audience estimates, costs, and maximum media usage limitations are shown below:
| Television | Radio | Newspaper |
Audience per advertisement | 110,000 | 20,000 | 30,000 |
Cost per advertisement | $1,600 | $290 | $500 |
Maximum media usage limitation | 16 | 27 | 12 |
Suppose that the production budget is limited to $43,000. We are limited to run at most 43 Ads in all three mediums combined. We need to determine how many commercial messages should be run on each medium so as to reach as many people in Rapid City as possible.
Optimal Solution:
Number of TV Ads =
Number of Radio Ads =
Number of Newspaper Ads =
Total Audience Reached =
Hint: Value should be between 2419800 and 2424200
The Total Cost to buy all of these Ads will be $
DO Not Format your answers …. Leave off Dollar Signs and Commas
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